Equity Centered Collaborative Design, Field Research, Conflict Facilitation and Healing History

Hello! My name is Jooyoung Oh.

I wear a few different hats.

For almost 20 years, I’ve been working primarily as a design research & strategy consultant. During this time, I helped uncover insights, motivations, and aspirations of people in order to picture the future products and services.

In 2017, I shifted my attention to social justice projects and went back to school for the Conflict Facilitation program at the Process Work Institute. After that, I was lucky to find colleagues who share my values and passion at the Multnomah Idea Lab, where we worked at the intersection of racism and poverty.

In 2024, my colleague Mary Li and I co-founded StudioYellow, a social design consulting group that challenges systemic injustice by taking action rooted in Revolutionary Love within a Racial Justice and Equity framework.

As a process work therapist, I offer conflict facilitation for individuals, families and organizations. I specialize in AAIPI (Asian American and Indigenous Pacific Islander) clients. Go to my Therapy page to read more about my offerings.

Healing history is my life’s work. I work primarily with the “comfort women” issue with the goal of bringing intergenerational healing to those who experienced direct/indirect trauma from the state organized violence against women. I do this work through dance performance and writing.

I teach equity centered design at universities.

Miro is my liminal name. I write, dance, and hold a creative liminal space for others. See Miro for more information.

Recent Field Research Project

In early 2019, in collaboration with StudioD and Proximity Design we studied the ecosystem of sesame farming in Myanmar and published a book that you can download here.

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Design & Strategy Consulting to…

Plan and facilitate Equity Centered Co-creative Design Sessions
Provide consumer insights for business and organizations, for UX design process, product development and branding
Bring clarity into whom you are serving and how they want to be served
Provide a deep understanding of people including their motivations and aspirations, and the experience they have with products and services
Provide a clear framework and criteria to help make key decisions

Workshop Offerings